Market Research

Although I intend on being a portrait photographer and selling my work to to particular client that hires me, I also would consider being a part of the photography world that sells or exhibits their work in various markets. Three areas of interest for me are in consumer publications, greeting cards, and art fairs. To sell to these markets, one you have to have a plan in place and be organized with your material. Research the publications as to what their requirements are and what they are looking for. In the consumer publication market, reading and researching several publications such as magazine issues allows you the opportunity to familiarize yourself with the magazine and ensure that your work is appropriate for that publication. Put together a list of images that you feel will fit the criteria along with a cover letter and resume. Research publications that you find interesting that are looking for images that you enjoy shooting. Either way your work has to be pristine.

Doing Art fairs requires an inventory of you work. Some displayed in frames some not. Art fairs are good ways of showing off your work at a relativity low investment. Meeting the fairs requirements and deadlines for entries is critical, but can be very rewarding for someone like me. I may not sell a lot of work, but you can display your talent and acquire clients as well as make contacts and network with other photographers in your area.